Starbucks. Some will never step foot in one, while others have come to depend on it. And it is just that - dependable. Wherever you go, there's a location not too far, with it's iconic branding, and baristas ready to take your order. Before you walk in, you already know and have come to expect the Starbucks experience. From the complimentary wifi to the line of beverages, to the barista getting the name on your Vente wrong.
There's something special about one-of-a-kind destinations, be it the Eiffel Tower, the Grand Canyon or Disneyland. There is also something especially gratifying (if you think about it) about consistency and availability. Think about the water we've been blessed with this week vs. the extended drought.
Four out of the last five weeks, have had their Torah portion dedicated to the instructions for building the Mishkan (temporary temple in the desert) and the actual execution. The Torah is not merely a storybook, but everything has a lesson and application.
While the Holy Temple was truly a remarkable destination and experience, the goal is to have many such locations. Places where you could expect a similar experience. This can be a Synagogue, it can be a time, such as Shabbat, Purim or Passover, and it can also be each and every one of us. Recreating an experience of higher values and good deeds for yourself, your family and your friends. An island of purity in a hectic world. For example, create an Island of time during your busy week by joining our Lunch n' Learn.
The message of the week: Be an Icon.
Shabbat Shalom!
Rabbi Dovid Bush